
The Documentary Film Project

Split Plate: The Untold History of the Health Food Movement- It's Eccentrics, Fanatics, and Visionaries is an (in development) 10-part historical documentary series that follows the story of what is now known as the “health food” industry- and its broader relationship with the mainstream health and culinary cultures of America.
Each episode is set against the backdrop of an ever-changing America. Using archival footage, as well as contemporary interviews with corporate CEOs, authors, influencers, scientists and others, Split Plate offers a fascinating historical perspective on “how we got here from there” -through the stories of some of the "eccentrics, fanatics, and visionaries" who trail-blazed the way and made possible healthier, and often more compassionate ways of eating, for ourselves, our loved ones, and the planet.
The series culminates with a hard look (over the last two episodes) at today's corporate food production technologies- agribusiness- and its effects- for better or for worse- on our personal and planetary health and well being.
The "eccentrics, fanatics, and visionaries" of Split Plate are of course the real stars of the series, and their colorful personalities, conviction and courage when facing uphill battles, legal obstacles, ridicule, and societal disapproval provide a very human touch to the themes and stories in the series. Split Plate is equally a cautionary tale and a story of courage and hope, showing a way forward. in a rapidly changing world.
Some of the Hidden Agendas, Conflicts of Interest, and Challenges to Change
• Organic vs. Chemical-based agriculture
• History of Vitamins -their discovery, adoption, and push back from the med/pharma establishment
• Botanical and Homeopathic medicine vs. the AMA medical establishment
• Food safety and consumer protection laws vs. agri-business and corporate interests
• Fluoride, margarine, aluminum, Teflon, artificial colors, preservatives, MSG, artificial sweeteners and more
• Vegetarianism and veganism- some of the surprising pioneers, authors, and early advocates.
• The Southern California movement- juicing, muscle beach and the health and beauty icons of Hollywood
• The “anti” movements- anti-dairy, anti-gluten, anti-additives (colors, preservatives, synthetic hormones, more)
• The “New-trition” influencers: Raw foodists, and a new generation of conscious eaters
• Cholesterol & Heart Disease: Fact or Fiction?
• Fad diets through the ages
• Natural cures for cancer? Cooperation or competition?
• The Aspartame scandal- deep, dark, and dirty
• The GMOs, turf wars, and "Frankenfoods"
• PFOAs (Forever Chemicals) and the "century of chemicals"
Episode Guide
Episode 1: The Early Days- An American Cuisine Emerges
Episode 2: You Are What You Eat-Sanitariums and Cereal Barons
Episode 3: Backlash- Eat, Drink, and be Wary
Episode 4: Early Nutrition- A Science Emerges
Episode 5: The Greening of America- Organic Agriculture, Herbalism, and Plant-Based Nutrition
Episode 6: A Fast Food Nation Arrives- the Split Widens
Episode 7: The Beat Goes on: Health Food, Hippies and the 60s
Episode 8: Conscious Capitalism: From the Margins to the Mainstream
Episode 9: Cracks in the Wall: The Great Poisoning Arrives
Episode 10: The Future of Food: Challenges and Opportunities
Episode 1
The Early Days
An American Cuisine Emerges
_________________________________
A New World- the Abundance and Promise of America; the Land of Plenty
Native American contributions
European Roots-Herbal Medicine
Manifest Destiny and Amber Waves of Grain
Whitman, Thoreau and Walden Pond
Samuel Thomson and the Eclectic Medical Movement
Diet and That Old Time Religion (Mary Baker Eddy, The Seventh Day Adventists, and more)
Episode 2
You Are What You Eat
Sanitariums and The Cereal Barons
_________________________________
Corn Flake Wars (Kellogg, Post, and other flakes)
The Hygiene Movement- Kellogg, Graham, Tilden, Shelton
Body Love: The One and Only Bernarr Macfadden
Vegetarianism- William and Louisa May Alcott and the early years
Homeopathy- an alternative paradigm, and a threat to the medical monopoly
The Amazing Arnold Ehret and his Mucusless Healing Diet
Episode 3
Pushback
Eat, Drink, and be Wary
_________________________________
The food-safety crusades of Harvey Wiley and the creation of The Pure Food and Drug Act (1906)
100 Million Guinea Pigs
The FDA and the Delaney Act
The Medical Mussolini
Upton Sinclair: muckraker, social activist, and vegetarian
Arsenic Apples and Lead Fruit- the first pesticides
The AMA and the Flexner report changes the American health landscape forever
Episode 4
Early Nutrition
A Science Emerges
_________________________________
Show us your teeth: The world travels of Weston Price, DDS
Vitamania: Hope, hype, and a nutrition revolution
The Naysayers: Frederick Stare, Victor Herbert, and sugar coated science
Cyclamates and Saccharin- sweet and hazardous to your health
The bizarre saga of Fluoride and America's water supply
Linus Pauling PhD and Roger Williams, PhD- the scientific nutritional heavy weights behind orthomolecular medicine
Edgar Cayce- The Sleeping Prophet and his "channeled" nutrition advice
Episode 5
The Greening of America
Herbalism and Plant Medicine
_________________________________
Influential herbalists: John Christopher, Rosemary Gladstar, Susan Weed, Ryan Drum, Brigitte Mars, Michael Tierra, John Christopher
Mark Blumenthal (ABC), James Duke and the legitimization of botanical science
Michael and Martha Volchok (early herbal entrepreneurs)
Frances Moore Lappe and John Robbins
Gary Hirschberg, Paul Hawken, Michael Pollan
Paul Stamets and the mushroom revolution
Cannanaboids and psychedelics
Episode 6
In the Shadow of the Giants
A Fast Food Nation Arrives & The Split Widens
_________________________________
Golden Arches and Drive-Ins
California Dreaming: Muscle Beach and Hollywood (Jack LaLanne, Paul Bragg, Gypsy Boots, Gloria Swanson)
Garbo’s Guru (Gayelord Hauser)
Adelle Davis, best selling author and superstar advocate
The Organic Movement Finds its Voice: J.I. Rodale Inspires Everyday Gardeners
Rachel Carson’s Silent Spring
The untold story behind Monosodium Glutamate (MSG)
The first “super” foods- bee pollen, wheat germ, carrot juice, nutritional yeast, spirulina, and more.
Episode 7
The ‘60s- Back to Eden
Hippies, Health Food and Revolution
_________________________________
The Beat goes on: Hippies and the ‘back to the land’ movement
Living the Good Life: the story of Helen and Scott Nearing
Mother Earth News
Diet for a Small Planet- Frances Moore Lappe
John Robbins- Diet for a New America
Sugar Blues – William Dufty
Kushi and the Macrobiotic Revolution: brown rice, seaweed, and tofu, oh my!
The Celestial Seasonings story, White Wave, and the new health food entrepreneurs
Episode 8
Conscious Capitalism
From the Margins to the Mainstream
_________________________________
Early health food stores (and early vitamin and health food companies)
Early health food stores in Southern California
Natural Grocers- founded in 1955 (Lakewood, Colorado) and still going strong
Bolder Boulder and the Colorado connection (Celestial Seasonings, White Wave, Rainbow Grocery, Alfalfas, Wild Oats, etc)
John Mackey and the founding and growth of Whole Foods Market
Mackey’s concept of “conscious capitalism”
The next wave: entrepreneurship and natural health
Episode 9
Cracks in the Wall
The Great Poisoning Arrives
___________________________________
Silent Spring- Rachel Carson touches off a firestorm. A new divide hardens. And the relationships between health, food, and environmentalism crystallizes.
The great Cranberry scare of 1959
Poisoned (Alar) apples anyone? (1989)
Love Canal (1978)
Excitotoxins- MSG and Aspartame
Dupont, Teflon, and “forever chemicals” (Hoosick Falls, NY, 2014-2016)
A slew of warnings forebodings, and tragedies: Bhopal (1984), Three-Mile Island (1979), Chernobyl (1986)
Mad Cow Disease (1996)
Tryptophan/EMS (eosinophilia myalgia syndrome), 1989
Glyphosate, GMOs, and Frankenfoods
Catherine Austin Fitts and “The Great Poisoning”
Episode 10
The Future of Food
Challenges and Opportunities
__________________________________
Jeffrey Bland, Ph.D. on the human genome, "functional medicine" and the frontiers of nutrition
Mark Hyman, M.D. on the promise of functional foods
Vandana Shiva- saving farmers- worldwide
Catherine Austin Fitts and “The Great Poisoning”
Food Sovereignty vs Control Grids, consumer choices and personal freedom
Food Pharma
Transparency and human level scale
Vegan America
John Robbins (Diet for a New America)
Charles Eisentein (The More Beautiful World Our Hearts Know is Possible)
William Tuttle and the World Peace Diet
Browse episode topics and short summaries.
We are currently looking for filmmakers and producers to join us in bringing Split Plate: The Untold History of America's Health Food Movement to life.
Contact Us